The following channels were used for this campaign: Socialnetworks – viral video on YouTube, posts on Facebook, Twitter and LinkedIn.Press, radio and television, to turn it into a powerful campaign. Campaign’swebsite, through which the companies can register easily. Newsletter. With allthese NGO partner recruiting techniques, the campaign has turned into an annualfundraising event and more and more famous restaurants and chefs have joinedtheir cause. Acnur solidarity star In this case, Acnur managed to raise about60,000 Euros in less than two weeks with the help of Eroski. The ChristmasSolidarity Star campaign aimed at raising €150,000, and it finally managed toraise €146,000. The message it showed invited people to purchase a decorativestar available at the supermarket chain. The money collected from the sale ofthe star was entirely destined to Acnur.
Using storytelling as the main element in a Germany Email List campaign forraising awareness is one of the most interesting techniques to attract membersto an NGO. The unstoppable factory of cells, by the Josep Carreras FoundationWith the slogan “Unstoppable against leukemia,” a fundraising campaign waslaunched aimed at acquiring state-of-the-art equipment capable of identifyingextremely powerful body cells and modifying them so that they attack cancercells. The campaign had a landing page with a unique design, which reallycaptured the user’s attention. It also offered the possibility of makingdonations through various channels – donations, registering as a member, andthe solidarity SMS. A video was another of the techniques it used to attractmembers and explain the importance of this fundraising action.

Additionally, several artists collaborated to broadcast thecampaign on YouTube, which was also spread to different social networks usingthe hashtag #unstoppableagainstleukemia. Now you know some of the techniquesyou can use to recruit partners for an NGO. Do you wish to work with a marketingpartner that understands your charitable goal and has access to the necessarytechnology to carry it out? At Antevenio, we can help you execute yourperformance marketing strategy. Do you have any doubts? What is the SOSTACmethodology? September 03, 2019 Antevenio Digital Marketing Did you like ourpost? 4.8/5 - (176 votes) SOSTAC is one of the most popular marketing modelsgiven its easiness when structuring campaigns. In fact, you won’t even realizehow involved you are in planning your marketing campaigns until you work underthis method.
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