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The following conditions are used here: The feature must be enabled A user must agree to marketing cookies The website must have at least visitors per day Device ID. If no user ID and no Google Signals are available, GA will use the device ID. For websites, this is the client ID in the cookie. For apps, the app instance ID is used to identify users. Small note: this default setting can be overridden under the property settings, via the 'Reporting Identity' button.
In the 'Identity for reporting' screen you can set how you want to identify users for your website within your Google Analytics property. In my article about Google Analytics from , I still advised to disable Google Signals. The new advice photo editor is to enable this feature correctly. Important : the use of Google Signals requires permission from your visitors under the GDPR. Therefore, only use Google Signals in combination with the allow_google signals function.

Server-side tagging becomes the default Google pulled a new technology out of beta in September this year, called server-side tagging . This promising feature will help marketers offload GTM containers on the site. to the server. In addition, server-side tagging helps to become less dependent on third-party cookies. The current situation is as follows: various tags are placed via Google.
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