'Sathien' of 'CJ' opens 'Tian Tian' ice cream shop to compete with Chinese ca...

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100% Thai Brand! Get to know “Tian Tian” Soft Serve - Milk Tea, affordable price, starting at 15 baht, focusing on opening alongside “CJ” convenience stores, currently expanding to 81 locations, keep an eye on the soft serve ice cream battle, fiercely competing with no one backing down!
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Amidst the trend of Chinese rcs data romania ice cream  shops -  Chinese milk tea brands with low prices, with "Mixue" ( Mixue ) entering the market as one of the first to open since 2022, it was found that there were many Chinese ice cream shops with similar models that have opened in Thailand, with "Entry Price Point" or an easily accessible starting price as the main focus, until "Mixue" was able to expand its branches in Thailand to as many as 480 in just over 2 years.

The arrival of ice cream from the land of the dragon shows that the food and beverage market always has room for new players. It’s not just Chinese shops, but last year, Thai ice cream quietly expanded its branches, seamlessly integrating with the main business of convenience stores, which have advantages in terms of location and target group.

'Sathien' of 'CJ' opens 'Tian Tian' ice cream shop to compete with Chinese capital invading Thailand, 81 branches already open


We are talking about “ Tian Tian”, soft-serve ice cream and bubble tea that comes with a cute tricolor cat logo. “Tian Tian” first promoted via its Facebook page on July 25, 2024, gradually expanding branches through chain stores including “CJ Supermarket, “CJ More” and “CJ X”. Currently, “Tian Tian” has the most branches in Chonburi Province, followed by Samut Sakhon, Nakhon Pathom, Ratchaburi, Suphan Buri, Kanchanaburi and Phra Nakhon Si Ayutthaya. In Bangkok, there are only 3 branches and Nonthaburi has only 1 branch.