Today the challenge is great

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Some better than others, this time the black superhero, coming from Wakanda – a fictional African city, technologically more advanced than any other – not only brings us entertainment, but also a first-class communication strategy whose objective is one to raise awareness about the importance of the first film of this genre with a true identity. Because yes, it is quite a cultural phenomenon that almost the entire cast and the director.

Ryan Coogler, are black, that the location is an African country – believe it or not, many people are not aware that Africa is a continent, yes. want- and that the main character is a heroic king who, finally, is not a colonialist. Their digital communication Digital Marketing Service strategy was clear from the beginning they were aware that they had in their hands a product that would break parameters, so they made sure that the entire internet was aware of it.



An that this would lead them to break ticket sales records. , something that, in fact, did happen. In digital terms, only, the trailer was released with the use of the hashtag BlackPantherSoLit, the release date of the film was scheduled to be aligned with Black History Month and they have been able to take very good advantage of its symbolic relationship with the Black movement Lives Matter. Black Panther's communication strategy.